Much of that tattooed world has looked on with some amusement at the popularity that tattoo designs have enjoyed on clothing in the past few years. While tattoo inspired clothing may be expected at stores like Spencers or Hot Topic, nowadays even the most mundane department stores have featured clothing with tattoo-style designs. With tattoos becoming so mainstream, this isn’t really surprising. What is surprising is just how far tattoo-inspired merchandise has gone.
The Ed Hardy clothing line is probably the most recognizable of the “tattoo-inspired clothing,” with malls everywhere featuring t-shirts adorned with famous skull/snake/geisha-type designs. In fact, the Ed Hardy “vintage tattoo wear” line goes far beyond simple shirts and has expanded into jeans, swimsuits, shoes, belts, and, oddly enough, perfume.
Yes, “tattoo-inspired” perfume for the ladies, and cologne, for men.

One review of the women’s scent describes it as: “a fruity floral with notes of apple soufflé, mango, wild strawberry, rudy red grapefruit, freesia petals, watery muguet, linden blossom, warm amber, musk, tonka bean and vanilla pudding.” The men’s cologne “is a woody floral featuring bergamot, mandarin, clary sage, thuja, mint julep accord with ozone, musk, sequoia forest and amber.”
I like a lot of things about tattoo shops. I love the flash-splattered walls and the buzz of the tattoo gun, I enjoy talking to the artists, I even secretly relish in the palpable tension in the air surrounding a person choosing her first tattoo and wondering whether it will hurt. But of everything I love about tattoos and tattoo shops, none of them are associated with their smell. Really, the tattoo shops I have been in typically smell like the Taco Bell meal that was devoured quickly between tattooing sessions.
Of all of the things in the world that could be used as an “inspiration” for perfume and cologne, I can’t say that I would ever, ever choose tattoos.
The only conclusion that I can draw on this rather bizarre product comes from Yogurt, of Spaceballs fame:
“Merchandising! Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower!”
Though I confess - I’ll stay tuned for my Ed Hardy flamethrower.