Would you tattoo a brand logo on your forehead for cash? Apparently a lot of people would!
According to the Huddersfield Daily Examiner (UK), Easy Computers Limited ran an April Fool’s Day website campaign offering £5,000 for anyone who would be willing to have the company’s Laptops Direct brand tattooed onto their foreheads. They weren’t prepared for the response they received from customers who were willing to turn their bodies into billboards.
Managing director Nick Glynne said: “We didn’t expect anyone to take it seriously, but hilariously – and worryingly – we had over 100 replies from customers wanting to be branded with our logo!”
The spoof video advertising the prank quickly became one of the UK’s most watched videos. You can see it here:
The video is quite well done, and gives no hint of illegitimacy, which may be why the response was so great. That, and the amounts at stake were apparently high enough to be quite tempting to some.
The fake advertisement offered people £5,000 to have the logo tattooed on their forehead, £1,000 for a tattoo on arms or legs and £500 for a tattoo on shoulders or back.
A “press release” quoted Mr Glynne saying: “It is a competitive market out there and it’s getting harder and more expensive to find creative ways of promoting our brand.
“One customer actually drove 80 miles to our Huddersfield headquarters demanding £5,000 to have his forehead tattooed there and then!”
£5,000 is a lot of money. But a forehead tattoo is forever.
Readers - can you put an ad price on your own forehead? What about a leg or an arm or something that’s more concealable?
April 12th, 2008 at 11:34 pm
[...] the company’s logo on their body. (If you missed the previous article, you can catch it here). It seems incredible that over one hundred people responded favorably to the fake advertisement, [...]